The IBM Universities Business Challenge is the premier business simulation competition for university undergraduates in the UK. The IBM UBC is a true learning experience for all those who enter. It helps students to improve their decision-making skills, develop their team-working abilities and increase their knowledge of key business areas such as marketing, finance and production. The competition also enhances their employability skills and provides an important extra item for their CV.
The Universities Business Challenge is not just for Business Studies students. Students in Information Technology, Engineering, Law, Mathematics, Accounting and a wide array of Arts and Sciences faculties have gained a valuable understanding of the business world.